MarketStart | Business Planning | Writing a Business Plan

This blog will hopefully provoke you to think about your business differently and take risks. Posts are written by Michelle Lochan, Lead Business Advisor of MarketStart. I like to blog about starting a business, business planning and growing a business, being a mom and family life.

be rich

Divorce: Disaster or Do-Over?

I am ready to reinvent myself after a disastrous divorce. Now that I am able to stop living with the ...
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The Real Single Ladies: Purpose, passion, plans.

The Real Single Ladies of Toronto Founder, Elle gets real about following a passion that helped her uncover her purpose ...
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MomPreneur: Can I take the leap to become one?

 I often struggle with guilt and finding balance between my career goals that can financially enrich mine and my family’s ...
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The Positioning Statement: A Start Up Hypothesis

The Positioning Statement: A Start Up Hypothesis

CREATING THE POSITIONING STATEMENT FIRST. I have never approached the process of creating a position statement at the start of ...
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Lean Canvas

Using the Lean Canvas to Plan for Growth

GROWING USING THE LEAN CANVAS  I am in the process of building a lean canvas for my business to pivot ...
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What does 'Pivot' even mean for a business?

What does ‘Pivot’ even mean for a business?

I am researching a new direction for my business: MarketStart™ a business plan writing and advising service for start ups ...
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Building Traction: A Marketing Strategy for Small Businesses

Building Traction: A Marketing Strategy for Small Businesses

Business planning has evolved from a 300 page document written by economists and analysts to the more modern business canvas ...
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Business Grants: More Than Free Money

Business Grants: More Than Free Money

There is such a misconception about free resources for small businesses. As a business plan writer and advisor, I meet ...
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The Benefits of a Monthly Budget.

My father had a habit of sitting me down for hours to have father-daughter bonding time. These were always one-sided ...
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I resolve not to look at my phone while my child is talking.

I resolve not to look at my phone while my child is talking.

Everywhere on social media, I see all of the progressive and ambitious lists of actions that people will take this ...
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Self Employment: A Saving Grace

Self Employment: A Saving Grace

"Self employment provides people with barriers to traditional employment the opportunity to perform relevant work, earn income and live with ...
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your career

5 Signs that you were meant to be Self Employed

You may have thought about the possibility of starting a business and working for yourself but were just not sure ...
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