MICHELLE LOCHAN, Lead Business Advisor

“Working for myself was the best option for my family.” 033

 Michelle Lochan is the Owner and Managing Director of MarketStart: an innovative business development service that specializes in business and strategic planning, marketing, operations and project management for small businesses and not for profit organizations.

Michelle’s expertise is planning business activities for growth and achieving sales goals.

Capitalizing on her BA in Sociology and Anthropology from Carleton University, Michelle started her career researching markets and writing business cases for US Corporations including Keiser College and Springleaf (formerly American General Finance) who were seeking to expand their operations online.

After starting a family Michelle needed flexibility and affordable child care options which led to self-employment and a new business venture. Now the mother of 5 healthy children and the survivor of domestic abuse, Michelle has an affinity to encourage other survivors towards their goals of business ownership and self-sufficiency.

“Business ownership changes lives which changes communities.”

Michelle was announced the Global First Place Overall Winner of the Hot Mommas Project 2013 Case Study Competition surpassing entries submitted from all over the world. The Hot Mommas Project is the world’s largest Women’s Case Study Library featuring Digital Role Models and Mentors. Her entry will be published in a Prentice Hall textbook that will be used at the George Washington School of Business.

Michelle was awarded the 2012 Microskills Entrepreneur of the Year and invited to sit on the “Ignite Your Sales” expert panel for the Enterprise Toronto Small Business Forum 2012.

Along with her personal clients Michelle supports Self Employment training programs in the role of Advisor at employment and social service agencies, a college and a rehabilitation program. Michelle believes that “self employment and business ownership can help people who have barriers to traditional employment.” 

Michelle is an alumnus of the Maytree Foundation Leaders For Change program (2008). She has completed psycho-social training as a Peer Counselor at Carleton University (1995) and anti-oppressive and cultural sensitivity training through the George Brown, Assaulted Women and Children’s Counselor and Advocacy program (2006).

To date Michelle has supported over 200 businesses and organizations and continues to mentor Entrepreneurs including the recipient of the 2013 and the 2014 Microskills Entrepreneur of the Year.

Michelle believes that small businesses and self employment can be a catalyst to improve communities and the standard of living for its members.

MarketStart is the proud supporter of The Mom Shift (www.themomshift.com). 

PRESS and AWARDS  (click on an image to read more about Michelle). 

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