MarketStart Business Plans and Start Up Services

MarketStart is a business development service that supports start up founders and not for profit directors at the various stages of a new or growing venture. From validating a new idea, to sales and marketing planning, to hiring or presenting to investors; MarketStart can help you at each stage.

Complete and partial business plans

A MarketStart business plan is a formal document that will outline your business operation in detail, including your marketing, sales plan and cash flow forecast typically for 2 years. The plan is built on extensive market research and your observations of your industry and market. The business plan also serves as a track record to mark and demonstrate milestones that you have achieved; something investors want to see.

Partial Plans – have the same details, however, market research is provided by the Client. Clients are given direction and outlines on information needed to complete a thorough business plan.

Investor Pitch Decks

Considered to be the new business plan, an Investor’s Pitch Deck is a summary of a business plan. The pitch deck needs to communicate specific information to demonstrate your traction for the stage of funding you are pitching for. But most importantly, to help investors clearly understand your business model.

Strategic Planning Sessions

For clients that need professional advice on a specific business issue.
Each session is 2 hours in length and can be held in 2 – 1 hour sessions via Skype, telephone or in person. Please click here for more information.

Entrepreneurship Program Development

MarketStart has developed programs that teach the fundamentals of business start up to various levels of learners. Programs have been implemented by municipal, provincial and academic institutions as well as the private and not for profit sector. Content is designed and taught using the Business Model Canvas methodologies and current best practices in business incubation management. Programs are effective for main street and technology based businesses.

OWN IT! Business Development Workshop Series

Clients can enroll in any of MarketStart’s professional development workshops that are designed to elevate a Founders knowledge of business management and empower them to become strong decision makers and community leaders. Programs are designed to build a Founder’s network, growth strategy and confidence.


For a period of 9 months, Michelle Lochan works to keep clients on track with their sales goals and business activities. This is typically a monthly meeting to discuss successes, challenges, problem solving, access resources and to celebrate! Clients that work in this capacity see greater results than their peers who have no constant support or are working alone.

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